Finding new ways to reach consumers.
As we navigate through the COVID-19 pandemic, being able to reach customers and stakeholders, that would normally be done through face to face exhibitions and events has been challenging.
Now that we are over the initial shock and uncertainty around the pandemic, more and more clients are seeking new and innovative ways to reach their audience.
Using a virtual platform has definitely been popular, with a lot of clients putting their exhibition budgets into creating displays and backdrops for virtual events, as well as other forms of virtual communication, including exhibitions and studio set ups.
Most recently, Creative Hire were approached by long standing partners Dicker Data to build a creative virtual backdrop to use within a local recording studio.
Dicker Data are Australia’s leading locally owned and operated distributor of IT hardware, software, cloud and IoT solutions for reseller partners and normally host a variety of face to face functions and events, along with a biannual national roadshow which has been running since 2016.
Since COVID-19, they to have had to find new ways to connect with their partners, which included ……
Creative Hire designed and built a circular, illuminated studio back drop using a combination of hire display elements and some bespoke custom pieces to create a professional back drop for Dicker Data and their studio. The display also included the ability to re-use elements like the fabric signage in future activations of events.
Creative Hire Managing Director, Tim Russell, commented that finding new ways to connect with consumers at a time where face to face events are restricted is vital. The ways we have seen some of our clients adapt has been really interesting and inspiring. The way that virtual events have been embraced has also been really exciting. We’ve had clients create their own virtual exhibition. We’ve set up the booths within their office and showroom, and using the skills of videographers along with the brilliant technology available the experience for attendees to
And in a new study out by Swift Digital, the attendance of virtual events has been reported by 81% of respondents to be the same or better than previous in-person meetings or conferences. And two thirds of those surveyed said their virtual events had proven so effective that they were planning to continue to utilise an online format even once restrictions are fully lifted.
And while virtual events will no doubt continue to play a vital role during the COVID-19 pandemic (and beyond) there in nothing quite like face to face connection and interaction, and we look forward to in-person exhibitions and events returning.