The Inside Retail Live Expo was held for the first time ever at the International Convention Centre Sydney (ICC) from the 29th to 31st March 2017. For the first time in Australia, multiple verticals were brought together under one roof, in one BIG retail event.
The idea was to showcase Australian excellence and innovation in retail, with companies demonstrating how they were leading the way in areas of retail including fulfilment, supply, logistics, visual merchandising, shop-fitting, eCommerce, POS/payments, and so on.
But standing out from the crowd was going to be a big challenge for exhibitors.
With so many market leaders present, one particular retail service supplier came to Creative Hire for a little assistance.
The challenge for Temando
Temando, an intelligent shipping platform that helps retailers manage the fulfilment process from the shopping cart through to delivery, wanted to collaborate with their fellow Magento premier technology partner, Baintree in a joint exhibition stand.
Marketing Manager APAC for Temando, Sheeda Cheng, got together with Ashlee Butler from Creative Hire to discuss her options.
The approach by Creative Hire
Once Ashlee and Sheeda had discussed all the important requirements for the show, and the idea’s Sheeda had, they drew up a detailed brief to work from. The general idea was to use the ‘live’ nature of the three-day conference to showcase the values of Temando and Baintree.
They wanted something creative yet non-confronting, to pique the interest of delegates. That’s when the Creative Hire team got to work.
The first step was presenting Sheeda with a 3D visual render that allowed her to see her thoughts and ideas come to life. The idea was to use an artist to create a painting ‘live’ on the exhibition floor, in order to incite curiosity and draw more foot traffic to the stand.
Delegates would be able to join Temando and Baintree on the journey to discover the evolution of the mural over the three days.
A few tweaks were made to the original design, agreed upon with Sheeda, and then the creation was brought to life.
The final stand measured 6m x 6m (36 square metres in total).
The eye-catching mural was created on a 4-metre-high, clear acrylic back wall, acting as the centrepiece of the stand. The white raised flooring, with smart hire furniture and counters made the guests and delegates feel at home.
The result of Creative Hire working closely with Temando was one of the most eye-catching stands at this year’s show.
We’re happy to report that the display was a resounding success and turned plenty of heads at the expo. Not only was the mural a great way to break the ice with prospects, partners, clients and other attendees; it also demonstrated the benefits that the client’s technology offers and showed how strongly they support local talent: local artist Dave Kaziro (aka Decreate) was chosen to bring the mural to life.
Interest was high and Sheeda Cheng is now a very happy Marketing Manager!
She had this to say:
“Working with Creative Hire was easy as Ashlee Butler, my account manager, had initiative, was great at putting forward solutions to potential issues, and was professional at all times.Creative Hire was able to provide a fresh take on the look of the stand, and was flexible when we had to make changes throughout the process, while navigating through the needs of numerous stakeholders. As a result, we arguably had the most eye-catching stand on the floor. A challenge that Creative Hire dealt with particularly well was balancing the two different brands while still maintaining a polished consistency on the stand.I would definitely consider working with Creative Hire again in the future”